All the while the videographer was getting footage from different angles. I also did things like turn the water on or off, load blade in a razor, and load cream onto a brush. I would point out, pick up, and put down various items. Next the videographer and I worked on taking some generic footage (“ B-roll”). The first part of the shoot was me doing an introduction, and talking about the importance of knowing the beard’s grain, while I still had my (multi-day!) stubble on. This was not the kind of “shoestring budget” video I was used to! We had a quick pre-production meeting on the day’s goals, then got to work. The equipment they brought had my inner video nerd salivating. Although I had been given an outline of the shoot previously it was apparent that some real thought and planning had gone into this: along with Justin and Megan (one of the PR rep’s I met in Houston) was a video director and a videographer working on getting everything set up (some other people came and went during the day, too, but I was busy and didn’t really get to meet them). They had used the hotel before as a set for shoots, as someone discovered the bathrooms were big, attractive, and well-lit. We met the Cremo gang at a hotel near the Cremo offices. Not much time to linger though, since it was video shoot day! The Cremo Video Shoot Our room was a block off the beach and there was some pretty spectacular views.
#KEN SURFS SHAVE VIDEO PLUS#
I was flattered, to say the least!īut on the plus side the rain cleared out the air and the next morning was beautiful.
Matt and Jim weren’t there but Justin Bullock of Cremo flew out from Cremo HQ in California specifically to meet me.
When we met I was in for a surprise - pretty much the entire Road Trip crew knew of me and Sharpologist: two public relations representatives, the Road Trip “personalities” (Faith and Edward), the videographer, even the driver. What I did not know was the extent of Cremo’s interest until I got an email from their Chief Marketing Officer, Jim Harrington, asking if I would like to meet the Road Trip crew during their stop in Houston (about 100 miles from me). I even helped test Cremo’s lathering shave cream when they were developing it. And I knew Cremo was at least aware of Sharpologist - Cremo’s CEO Matt Biggins and I have occasionally exchanged emails over the years. Some Background On Sharpologist’s Relationship With CremoĬremo shave cream has been on Sharpologist’s list of best shave creams since the article’s first edition in 2014: I think it’s one of the few good “mass market” brushless shave creams. I ended up working with them on a shaving video! I also got to meet some of the gang at West Coast Shaving…. I met them in Houston (covered on Sharpologist here and here) and it turned into a bit of a mutual-admiration society. Over this past summer the Cremo Company, makers of Cremo Shave Cream, took a 1947 travel trailer refurbished into a “mobile barber shop” across the country to promote Cremo products and also to raise awareness of men’s mental health issues.
0 kommentar(er)
